How to Build Patient Loyalty?
Studies reveal that, for 60% of patients, the way they receive their results is crucial in deciding whether to return to a healthcare institution. Patients want an extraordinary experience that not only delivers their results, but also gives them the power to make informed decisions about their health, all in the palm of their hand.
Accessible
The results delivery experience must be designed with the patient at the center, ensuring an accessible and practical experience. Nearly 80% of patients who decide to switch healthcare institutions have had difficulties using digital platforms or interacting with front-desk staff.
For this reason, to promote loyalty, Eden introduces the most intuitive portal on the market: Eden Portal. This patient portal allows effortless navigation through clinical records and access to results from any mobile device. This streamlines the healthcare experience and boosts satisfaction, encouraging patients to return.
Advanced
It is essential to take advantage of new advanced technologies to improve referral rates and strengthen a medical institution's reputation. It has been shown that when an institution offers an above-average healthcare experience, it can increase its margins by up to 50%1 through greater loyalty, satisfaction, and referral rates.
Eden Portal not only provides this experience to patients, but also to referring physicians. With the world's first DICOM viewer designed exclusively for mobile devices, it is possible to view radiology results instantly and access tools such as 3D reconstruction with a single tap. This allows physicians to do their work more easily and efficiently, maintaining their loyalty and increasing the number of referred patients.
In the Patient's Hands
The true key to a patient-centered experience is giving patients back the power over their own health. This not only increases retention, but also raises the quality of medical care, encouraging patients to get timely exams and stay on top of their well-being.2
With Eden Portal, that power is in your patients' hands, giving them direct, instant access to their entire medical record. This redefines their healthcare experience, making it more personalized, transparent, and centralized.
When an institution places the patient at the center of its operations, the patient will position that institution as the central hub of their healthcare. Eden Portal is designed to be a strategic ally in retention, offering an exceptional experience that gives agency back to the patient. This fosters loyalty and provides patients with the tools they need to take care of themselves, all in the palm of their hand.
References
1Accenture. (2024, April 30). Health experience: The difference between loyalty & leaving | Accenture. Www.accenture.com. https://www.accenture.com/us-en/insights/health/difference-between-loyalty-leaving
2Jha, D., Frye, A. K., & Schlimgen, J. (2017). Evaluating variables of patient experience and the correlation with design. Patient Experience Journal, 4(1), 33–45. https://doi.org/10.35680/2372-0247.1176